Comprehensive export program
The Comprehensive Export Program is a strategic document that determines the goals, strategies, and necessary actions for the successful export of a company. This program usually includes the following six steps:
Step 1 – Export Readiness Assessment
In this stage, the company must assess its readiness for export. This assessment includes evaluating various factors such as:
- Company’s products or services
- Target market
- Organizational structure of the company
- Company’s production capacity
- Marketing and sales strategy of the company
- Financial management of the company
Step 2- Market Research
In this stage, the company must conduct market research to obtain information about its target market and available export opportunities. This research usually includes the following:
- Basic market research
- Competitor market research
- Product market research
- Price market research
- Distribution market research
Step 3- Export Strategy Development
In this stage, the company must develop its export strategy. This strategy should determine the company’s export goals, target markets, export products or services, distribution channels, and other factors.
Step 4- Execution of Export Plan
In this stage, the company must execute its export plan. This execution involves various actions such as:
- Developing an export website
- Participating in trade shows
- Developing business networks
- Establishing relationships with foreign business partners
Step 5- Monitoring and Evaluation
In this stage, the company must monitor and evaluate the performance of its export plan. This evaluation helps the company improve its performance and ensure that its export plan is being effectively implemented.
Step 6- Review and Update
In this stage, the company must regularly review and update its export plan to ensure its compatibility with new market conditions. These stages can serve as a starting point for companies looking to develop their comprehensive export plan. However, the stages of a comprehensive export plan can vary depending on the specific circumstances of the company. Nevertheless, the general stages shown in the image are usually applicable to most companies.
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