Export Readiness Assessment and Empowerment (ERA)
The Export Readiness Assessment (ERA) process evaluates the readiness of a company to enter international markets or expand international markets or new export markets. This assessment includes evaluating a variety of factors such as:
- Target market
- Company organizational structure
- Company production capacity
- Company marketing and sales strategy
- Company financial management
The ERA assessment process consists of the following steps:
- Initial stage: In this stage, basic information about the company, its products or services, target market, and export plans is collected.
- Assessment stage: In this stage, more information about the various factors being assessed is collected through interviews, questionnaires, and other methods.
- Reporting stage: In this stage, a report is provided with the results of the assessment. This report includes an assessment of the company’s strengths and weaknesses, recommendations for improving the company’s
ERA evaluation can help companies identify their strengths and weaknesses in the field of exports and develop a plan to improve their readiness for exports. This evaluation can be conducted online, in-person, or a combination of both.
The benefits of ERA evaluation for companies include:
- Assisting companies in identifying their strengths and weaknesses in the field of exports.
- Helping companies develop a plan to improve their readiness for exports.
- Reducing the risk of failure in exports.
- Increasing the likelihood of success in exports.
If you have a company that is looking to export its products or services to foreign markets, ERA evaluation can be a valuable tool for you. This evaluation can help you enter international markets with more confidence and ensure the success of your exports. Soon, an online ERA evaluation questionnaire will be uploaded to the website.
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